T-Mobile Launches Partner Plus Program
T-Mobile is collaborating with TD SYNNEX, Ingram Micro, and Cradlepoint to provide accessible and affordable 5G capabilities to T-Mobile’s channel partners, businesses, and original equipment manufacturers. The telecommunications giant is launching its Partner Plus channel subsidiary program to reduce the upfront costs of 5G laptops and enterprise-grade 5G Fixed Wireless Access (FWA) equipment.
“Our mission is to enable businesses to accelerate the realization of the many benefits of 5G. We are bringing together industry-leading partners to provide added value and make the advantages of 5G more accessible to all organizations,” said George Fischer, SVP of Sales, T-Mobile Business Group.
Through Partner Plus, businesses can receive subsidy credits of up to $400 per 5G laptop and up to $700 for eligible Cradlepoint routers and adapters. The credits lower the initial investment required to transition to 5G technology. In addition, T-Mobile’s certified 5G laptops and business internet solutions offer enhanced privacy, security, speed, and coverage compared to traditional public Wi-Fi. The partnership with Cradlepoint also provides the option of up to two additional years of NetCloud Manager.
Learn more about the Partner Plus program here.
Max Introduces Enhanced Personalized Content on Homepage
Max introduced a new “whole page optimization” system for U.S. viewers designed to enhance user engagement by personalizing the rows of content on the Max homepage. The new system utilizes the user’s viewing history to determine which they like best, then tailors the order and programs based on their preferences. The former HBO Max rolled out homepage personalization last month, and Warner Bros. Discovery, Max’s parent company, says it’s thus far been successful.
According to Warner Bros. Discovery Senior Vice President of Global Streaming, Liesel Kipp, Max has experienced a “meaningful lift” in the length of time viewers are watching content on Max in addition to how often they return. Kipp stated, “The system can really help consumers find those hidden gems on Max.”
Max is also working on additional personalization features, including a rating system similar to Netflix’s that allows users to rank titles by classifying them as “not for me,” “love,” or “like.” The streaming service is experimenting with AI to understand the social and emotional context of content for better recommendations.
Max provides “iconic entertainment from the world’s best brands.” View them here.
SONIC® Drive-In’s “Fun is on the Menu” Sweepstakes
SONIC® Drive-In unveiled its $1.99 Menu, also dubbed its FUN 99 Menu, to engage customers with a bit of levity. The new menu features a selection of SONIC desserts, snacks, and entrees for just $1.99 each, every day and all day. SONIC is also partnering with Tripadvisor for the “Fun is on the Menu” Sweepstakes, offering customers a chance to win a curated vacation package for themselves and three guests at select U.S. destinations.
Three grand prize winners can choose from five vacation packages, each valued at approximately $15,000. The packages include roundtrip flights for four and three-night hotel stays. The Tripadvisor-curated vacation packages include the following destinations: Sarasota, FL; New York, NY; Anchorage, AK; Sedona, AZ; and Orlando, FL.
In addition to the sweepstakes, SONIC’s lifestyle portal, LiveFreeShopSonic.com, offers exclusive apparel and accessories, with 100% of the proceeds supporting public education through the SONIC Foundation. From SONIC® Ice Makers to fashion totes, every purchase contributes to the cause while allowing fans to express their love for the brand.
Enter the Fun is on the Menu Sweepstakes here.
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Original Article Links:
T-Mobile Lowers 5G Cost Barriers with ‘Partner Plus’ Channel Subsidy Program
Max’s new homepage personalization tech makes viewers stick around, says exec
SONIC Wants to Send Fans to the Most Fun Destinations in America with the Fun is on the Menu Sweepstakes