Church’s Texas Chicken® revamped its mobile app and launched a new loyalty program called REAL REWARDS™. The program will reward guests with every purchase, whether online, in-store, or through the mobile app. The Atlanta, Georgia-based chicken restaurant is also hosting a giveaway to kick off the launch. Five hundred winners will receive a free chicken leg and thigh each week for a year. Anyone wanting to enter the sweepstakes will automatically be entered when they sign up for REAL REWARDS by September 4, 2024.
“Church’s Texas Chicken has been on a digital journey with the launch of our new mobile app, website, and now our new rewards program, REAL REWARDS,” said Joe Guith, CEO of Church’s Texas Chicken. “Our recent growth is largely due to the loyalty of our incredible guests, and we wanted to find a way to give back to them and thank them for their support.”
Customers can earn 10 points for every dollar they spend with the REAL REWARDS. Any earned rewards can be redeemed for sides, desserts, and chicken. New members who sign up with the program will receive a complimentary reward they can redeem for 3PC tenders or a 2PC leg and thigh with their first purchase. Additionally, members will enjoy special perks, including birthday and anniversary rewards and exclusive access to new menu items. The mobile app allows customers to order their favorite chicken meals, track points, and redeem rewards.
Learn more about the REAL REWARDS program here.
Read More on Trends, Updates, and Industry Leaders
Read more on Loyalty360:
Pizza Nova Unveils Rewards Program
Domino’s Loyalty Program Drives Growth
Andy’s Frozen Custard Gets High Marks on the Customer Loyalty Index