Loyalty360 Reads: Southwest Airlines Named Official SEC Partner Again, Allegiant Air Reaches Multi-year Deal as Official Partner of Notre Dame Athletics, and Dollar Tree Partners With Uber Eats

Southwest Airlines Returns as Official SEC Partner Southwest Airlines has reaffirmed its role as the Official Airline of the Southeastern Conference (SEC), just in time for the 2025 college football season. The airline is expanding its game day offerings by adding extra flights for major matchups and providing passengers access to live SEC Network coverage when flying.  Southwest Airlines VP of Marketing Jennifer Bridie said, “Southwest Airlines is proud to be back for another year as the official SEC airline. SEC Football....