Loyalty360 Reads: January 27 | Google Pursues Plan to Remove Third-Party Cookies; Uncle Matt
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Google Pursues Plan to Remove Third-Party Cookies The Wall Street Journal reports that Google is pushing forward with its plan to remove a widely used tracking technology from its Chrome web browser, despite complaints from rivals that rely on it to target ads at individuals. The Alphabet Inc. unit on Monday said it is making progress on what it said are privacy-friendly alternatives that could replace third-party cookies, the Wall Street Journal reports, which many advertisers and other companies use to track individuals&rsquo....

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