Loyalty360 Reads: August 25 | Klarna Hits 20 Million U.S. Customers; Applebee’s Teams Up with Country Music Artist; and More
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Klarna announced it has doubled its US customer base since June 2020, reaching a record 20 million customers. The company's growth is further highlighted by accelerated momentum of the Klarna app, which now maintains 4 million monthly active US users as daily downloads surpass the closest competitor by 20%, according to App Annie. "The rapid growth of Klarna customers in the US speaks to consumer demand for flexible payment options and a more seamless, convenient shopping experience," said David Sykes, Head of North America....

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