The 2018 Customer Expo conference began with three informative keynote speakers: Don Fox, CEO of Firehouse Subs; Lonnie Mayne, CEO of Red Shoes Living; and Shawn Moon, Executive Vice President of Franklin Covey. Each speaker addressed a topic of extreme relevance to the customer loyalty industry, and each engaged an audience of conference attendees with amusing anecdotes and emotional stories.
Fox discussed the importance of community involvement to a brand’s identity. While he spoke with the caveat that his advice wouldn....