That is the question. Will Samsung take a hit in the customer loyalty/customer confidence department after the Galaxy Note7 recall?
According to a new survey from Branding Brand, a leading mobile ecommerce platform, the answer to that question is yes.
Consumer confidence was rattled following the Galaxy Note7 recall, according to the survey. Consider that 34% of current Samsung customers indicated they won’t buy another smartphone from the brand. Of these customers, 81% have always owned a Samsung or Android smartphone....