Van Dorn, co-founder & CEO of PointsHound, addressed this issue for Loyalty 360.
“There’s been a proliferation of new loyalty programs and virtual currencies over the past few years,” Van Dorn said. “Every day it seems like a new ecommerce brand is launching its own proprietary currency. Loyalty has just gotten overwhelming -- if you believe the stat that the average U.S. consumer is a member of 18 programs and active in 8. There isn’t much mindshare left for the average consumer to learn a new....