Hasbro and Frito-Lay® Variety Packs are partnering in a campaign to inspire more joy, encouraging family gatherings with better snack choices. The well-known game and toy company and the snacking giant are delivering fun gaming experiences alongside opportunities to win a $1,000 game chest. Leveraging TV and social media, the campaign includes a four-spot series highlighting popular kids’ games and their families. The videos feature people snacking on Frito-Lay Variety Packs in scenes where they experience being inside the life....