New York & Co. plans to place a greater focus on ecommerce, digital marketing, and will release a mobile app later this year to capture enhanced customer engagement, according to CEO Greg Scott.
During the company’s recent fiscal first-quarter earnings call, Scott noted a challenging retail environment that led to less-than-stellar results of a 3.3% sales decline while comp store sales slipped 2.3%.
“While the year got up to a slower start driven by a significant change in traffic trends at the end of March and a slow....