Gap Embraces Digital Transformation On Way Toward Enhanced Brand Loyalty
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Gap CEO Art Peck is focused on four pillars that he believes will help the company achieve balanced growth and, along with that, bring expanded brand loyalty. Peck talked about these pillars during the company’s recent third-quarter earnings call. “No. 1, investing in growth and value in Active; and importantly, in Active, that extends into the performance lifestyle space,” Peck explained. “No. 2, accelerating a large, fast-growing, highly-profitable, and accretive online and mobile business. As we spoke to you....

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