While customer engagement is an ongoing quest for marketers everywhere, making sure your employees are engaged and, more importantly, happy can lead to a productive and successful work environment.
That assessment comes from Brisbane-based Be Interactive, which has researched ways to improve happiness. Its study shows that being willing to try new things and being more open to conversation are two of the things that make people happiest, as well as being good traits for aspiring leaders.
What’s more, the company suggests that to have a more positive start to the day, commuters should try talking to other commuters on their journey to work as research shows commuters have a significantly improved journey when they connect with a stranger compared to sitting in solitude. Acting happy, even when feeling down, and making friends with extroverts can have a positive effect on a person’s happiness.
Be Interactive reviewed the relationship between happiness and success found various ways business leaders can ensure they have a happy, engaged workforce.
Consider these recommendations from Be Interactive:
Staff morale is reflected in every business process, so it is important for staff to be happy and motivated
If employees are unhappy, feel unappreciated and are, therefore, unmotivated this is likely to be reflected in a project or in customer service which will have a negative impact on business and customer loyalty
It is important for all workers to be on the same page because conflicting ideas could cause confusion and this will affect productivity
Happiness is extremely important in direct marketing because engaging with customers in a 1-to-1 basis requires a positive attitude, good customer service, and a genuine interest in the customer
Being happy around customers is likely to improve the amount of sales made and, therefore, help the sales rep meet targets
This positive attitude will get consumers engaged and genuinely interested in the product or service
This engagement will then allow for the sales rep to build genuine and personal relationships with the consumer, which will most likely encourage the consumer to return to the brand
Be Interactive represents their brands in accurate and personalized formats. Be Interactive connects with consumers via face-to-face marketing methods because it believes this is the most effective way to create long-lasting and personal relationships between brand and consumer. This method of marketing often leads to improved customer acquisition, brand awareness, and brand loyalty.