Customer experience has proven to be a key differentiator for Medicare Advantage as its enrollment continues to grow and now comprises 31% of individuals eligible for Medicare—nearly 18 million of the 57 million Medicare members across the United States.
According to the J.D. Power 2016 Medicare Advantage Study, one of the greatest opportunities for health plans to improve Medicare Advantage member satisfaction is in communications with both new enrollees and longer tenured members of their plan.
Overall satisfaction among....