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Michele Levy, CEO of Ilhabela Holdings, the parent company and exclusive distributor of Melissa Shoes in the U.S., told Loyalty360 that, before the company’s partnership with social experiential technology company M-ND, customer engagement would end at the store level.

“Our goal for using M-ND’s technology was to continue the conversation–to use an innovative technology to continue to engage and talk with the customer after she’s left the store so that she continues to think of us, to learn about....

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