One thing that loyalty marketers always want to see with a loyalty program is increased membership.
And that is exactly what officials at Choice Hotels have seen since they relaunched the Choice Privileges loyalty program in early 2016.
“Best of all, customers are noticing,” Jamie Russo, VP, loyalty & customer management at Choice Hotels International, told Loyalty360. “Since the program relaunch, Choice Privileges has seen a 40 percent increase in new membership enrollments. While we are excited about these....