Choice Privileges, the loyalty program of lodging giant Choice Hotels, is getting a makeover. The program is rolling out changes that will improve the loyalty experience for the more than 25 million Choice Privilege members. Strong loyalty programs are crucial for a hospitality industry in which consumers normally don’t feel strong ties to any particular hotel chain.
“The exciting new changes to our Choice Privileges program mark a major milestone in Choice Hotels’ history,” said Jamie Russo, VP of Loyalty....