Brits are loyal to their brands – even if it means paying higher prices, according to a survey conducted by OnePoll and ecommerce and digital marketing solutions provider EPiServer.
The survey asked 1,000 British shoppers to discuss their online habits, and 57% indicated that they are more inclined to buy from a retailer they know and trust -- even if that retailer doesn’t offer the best possible prices.
EPiServer's David Bowen said in a press release that the growth of ecommerce has not been particularly detrimental....