BP will launch its BP Driver Rewards program on April 3 at participating sites that will provide customers with up to five cents off per gallon.
“The goal of the BP Drive Rewards program is to build consumer loyalty and to drive traffic to BP sites (locations),” a BP spokesman told Loyalty 360 via e-mail. “We also think it is important to reward our loyal consumers with ongoing fuel savings that make BP gasoline even a better value.”
BP said it is the first major oil company to launch a “non-payment&rdquo....