A core part of marketing strategies for many businesses, loyalty programs can help brands attract new customers and retain current customers.
When done correctly, loyalty programs encourage repeat purchases, potentially converting customers into brand advocates. But if done incorrectly, loyalty programs can be a waste of time and resources. It can become a nuisance for customers who don’t want to be involved.
Many of our client insight communities, including Fortune 500 brands, provide incentives to their members for....