The New Orleans Superdome was in the dark, literally, for 34 minutes during the third quarter of Super Bowl XLVII, but many marketers involved in the most watched television event of the year have seen the light.
What marketing lessons did we learn from Super Bowl XLVII? How about the fact that customer engagement – amplified by buzzwords such as sharing, voting, retweeting, gamification, interactive, and social media – is alive and well. That’s evidenced by the reverberations heard around the world....