It was only a few short years ago when the Holy Grail in the app space was solely user acquisition. If a developer could beat their chest about a healthy rise in the number of new users for their app, they were in a good place and the advertising dollars were probably coming their way. But since then the industry has matured, and those glitzy new user numbers are no longer adequate to convince the market that an app is poised for success.
Why? Because app users are notorious commitment-phobes, with nearly a quarter of them....