Customer experience (CX) has come a long way from the days when one-size-fits-all communications served as a poor substitute for the kind of personal relationships customers enjoyed with their favorite local shop. Merchants now can leverage a more sophisticated level of intelligence and a deeper understanding of their customers’ behaviors to create a great CX without necessarily having a physical presence at each point in a customer’s journey. When delivered with a personalized, relevant touch, email is an important part....