As we’ve just elected a president, we thought it only fair to acknowledge another group of notable leaders: the brands elected to the 16th annual Brand Keys Loyalty Leaders List. Election to the list isn’t actually a matter of counting votes, although it does involve counting things that matter more in the world of commerce: same-store sales, revenues and profitability.
On this most recent list we’ve seen a shift in loyalty leadership into new categories, with new brands making their very....