After years of hassles and headaches, many marketers axed rebates from their marketing portfolios and swore they would never go back. Running a rebate program in the past required an enormous internal effort coordinating multiple vendors, setting up complicated terms and conditions, managing fraud, and maintaining an army of customer support staff to handle the landslide of mail and complaints from irate customers who wondered when (if ever) they would receive their check.
If you were one of those retailers or....