Cy Moore, COO of vPromos, shared his perspectives on the state of marketing today and trends to watch for in the near future. The concepts of “one-to-one” and “instant” emerged among the plethora of salient points offered by Moore. In today’s age of connectivity, consumers expect a meaningful dialogue with brands and also to be rewarded for purchases and loyalty instantly.
Loyalty 360: What’s the state of marketing today?
Cy Moore: One-to-one customer engagement is....