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Before you can launch a successful loyalty program, you need to understand what hinders consumer participation and how to overcome these barriers. And in this piece, the first in my four-part series on Loyalty Best Practices, I’ll be exploring just that!
Taking the time to understand what turns customers off, and, more specifically, what works and doesn’t work, will ensure that your efforts are fruitful, and not wasted – which is always good for your bottom line.
In case you’re not clear on why you....
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