Incentives are certainly ubiquitous. According to the Incentive Federation’s“Incentive Market Study,” nearly threequarters of U.S. businesses use non-cash rewards to recognize and reward key audiences in the form of incentive travel, merchandise or gift cards, spending $76.9 billion per year on those rewards.
A cash incentive is inherently simple; it’s typically one step and done. But how memorable is cash? Non-cash incentives are about the experience. For example, a gift card isn’t just plastic....