In 2009 and 2010 as many companies struggled, Barrett Distribution set its sights on the same 15% annual growth it had enjoyed for years. Barrett Distribution always paid close attention to customer opinions, but over time, fewer customers were adding insight and the information collected became stale.
Spearheaded by Barrett Distribution CEO Tim Barrett, one year later the company took action and kicked up its customer insight up a few notches, drastically refined its customer data, and recorded a staggering 75% increase in....