Over the past few decades the competitive landscape has changed, and resultantly, so has customer loyalty. With a plethora of options at consumers’ fingertips, the loyalty industry has become a complex and fast-moving one in order to keep pace with consumer demands. Three of the big trends we’ve noticed have been:
- The accelerated collection and use of “big data” to better understand, segment and engage customers.
- The ascension of mobile, which has driven the need for companies to take an....