Relevance = Satisfaction.
We conducted a national consumer loyalty study, The Maritz Loyalty Report 2013, and revealed a tight link between Member satisfaction and the extent to which Members deem loyalty communications as relevant. It seems the higher the relevance, the more likely a Member is to be satisfied with their Program.
Content marketing, typically described as communications to customers that are not promotional in nature nor offer-related, is an approach that marketers apply in pursuit of more....