In a F3Q12 earning call with the management of Bebe Walter Parks, Bebe COO, and Emilia Fabricant, President of Bebe discussed the philosophies of the brand, brand structure and the tack that they were taking to encompass more of a 360 view of the customer to positively affect their bottom line.
“Also starting in fiscal 2012, the company is reporting comparable store sales results inclusive of our online stores, net sales from continued operations for the third quarter of fiscal 2012, were 121 million up 10.5% from 109.5....