Have you searched the Web for chocolate chip cookies recently? After you’ve explored even a few of the 17,300,000 search results listings you’ll become aware of how large and competitive the online recipe world is. Since food and eating are common interests for (nearly) all of us, it seems like just about every website offers recipes of some kind. In addition to the competition and noise in this category, ad supported recipe websites are also challenged with dramatic shifts to mobile consumption of content....