Retailers have been using rebate programs for decades. Over the last handful of years, programs have evolved to adapt to today’s always-connected shopper and rebates have remained a preferred promotion among today’s deal-seeking consumers. Need numbers? According to research conducted by Blackhawk Engagement Solutions, 83 percent of consumers surveyed said that they found online rebates to be attractive offers, and the same percentage said they like to find rebates when shopping in person.