Brands that truly focus on their customers’ needs and desires can stand out, differentiate themselves, and create loyalty and profitability. Paying lip service to these goals won’t cut it so brands have to dedicate themselves to satisfying their customer base on a daily basis.
Chris Smith, Vice President of Ecommerce and Catalog at Jockey International, knows a thing or two about creating a great customer experience. Smith explained to Loyalty 360 three important tips for creating a consistently great customer....