New year, new loyalty trends. In 2013 we saw the height of surprise and delight and mobile loyalty apps, so what’s coming for 2014?
Location-Based Loyalty: This is not the push notification approach where brands bombard customers within a mile of their store.
Location-based loyalty of the future will be used to enhance the customer shopping experience by making customized product recommendations and sending personalized rewards to a shopper based on their in-store location.
For example, a....