Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Humanizing Customer Engagement

The Brierley Team , BRIERLEY | August 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

Customer Engagement

7 Steps for Small Businesses To Hire Great Employees

Noah Kravitz, Salesforce , Salesforce | August 25 2021

Small and medium businesses (SMBs) are dealing with a hiring crunch. Though U.S. unemployment rates are still high compared to pre-pandemic levels, employers are also facing a shortage.

Employee Engagement/Training

Sustainability: What Consumers Expect and 3 Actions Restaurant + Grocery Brands Should Take Today

Kalli Hannam, SMG , SMG | August 25 2021

“Sustainability” isn’t just a buzzword brands can throw around without taking action or factoring it in to the customer experience. Today’s consumers are more environmentally.

Branding / Product Positioning

Data Offers CPGs Insights to Overcome Blindspot Barriers

JASON LOBEL, PDI , PDI | August 24 2021

Convenience stores have notoriously been data deserts for consumer packaged goods (CPG) manufacturers. C-stores have typically only made weekly sales data by region available to CPG distributors and.

Technology

Podcast Recap: How to Build a Premium Loyalty Program

Jim Tierney, Clarus Commerce | August 24 2021

Building a successful premium loyalty program is rewarding for your members and your brand because it forms strong, sustainable relationships. What benefits will provide the most.

Loyalty / Rewards Programs

How Return Fraud Affects Businesses

The Forter Team , Forter | August 23 2021

It seems that fraudsters are more prevalent than ever these days, with tons of different types of fraud that exist.From broad types such as credit card fraud to more specific types such as worker.

Technology

Caring For The Caregivers: The Next Generation (Part 1)

Pat Sheveland, ICF Next , Phaedon | August 23 2021

By 2030, all the baby boomers will be 65 or older and joining the ranks of being a senior right along with their parents.Per the U.S. Census Bureau, many of those who reach age 65 will likely.

CRM (Customer Relationship)

How to Leverage Digital Invitation Methods to Collect Richer Customer Feedback

Reuben James, SMG , SMG | August 20 2021

As customer feedback methods evolve alongside cross-channel interactions, it’s no longer enough to rely on printed invitations from your POS or EHR systems. Consumers are continuing to turn to.

Customer Engagement

Would you Like a Side of Agency with your Technology?

Kate Atty, Clutch , Clutch | August 20 2021

If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers across the US and UK are only.

Technology

Community Marketing 101: What Are Online Brand Communities?

Jordan Ben, Vesta | August 19 2021

We know that you, like every marketer, would love to strengthen your brand. From increasing brand awareness to building a group of die-hard raving fans of your product or service, building your.

Content Marketing

New Data Reveals What Most Consumers Want from Loyalty Programs (Hint: It’s Not More Points)

Jim Tierney, Clarus Commerce | August 19 2021

We live in an instant society where consumers want and expect everything now, but most traditional loyalty programs make members wait too long to receive benefits.That’s because they’re.

Loyalty / Rewards Programs

The Economic Impact of A Customer Experience Management Program on Your Business: How to.

Ken White, SMG , SMG | August 18 2021

An experience management (XM) program can drive changes across your business that increase loyalty, reduce churn, and generate revenue—and even the smallest changes can have a major impact on.

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