Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Do I Know When I’m Ready For An Online Brand Community?

Cathy Courtney, Vesta | October 13 2021

As a modern marketer up to date with the latest trends in strengthening your brand, you’ve probably heard about online brand communities. A destination where consumers can come together.

CPG Loyalty Programs – Comprehensive Guide (Part II)

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | October 13 2021

In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In.

Loyalty / Rewards Programs

What Factors Influence Customer Purchasing Decisions?

Kimberly Lyons, Brandmovers , Brandmovers | October 12 2021

There's a lot that goes into a purchase decision.How, what, where, when, and who are all questions customers encounter when they're looking to buy a product or choose a retailer. So what are.

Brand Loyalists vs. Brand Loyalty

Rachel Iannarino, Baesman , Baesman | October 11 2021

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step.

Loyalty / Rewards Programs

New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

Jim Tierney, Clarus Commerce | October 08 2021

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its.

Loyalty / Rewards Programs

"Alone We Can Do Do Little; Together We Can Do So Much."

Manoj Agarwal, Xoxoday , Xoxoday | October 07 2021

Channel partner incentives are due for a change - in fact, they are already innovating. So what does the ‘next’ channel ecosystem look, feel and smell like? Let's explore the channel.

Determine the Impact of Your Customer Experience Management Program With This 3-Step ROI Methodology

Kirsten Moore, SMG , SMG | October 06 2021

Although most business leaders say it’s critical to demonstrate the financial impact of the customer experience, many don’t know how to quantify ROI. And to add even more pressure, time.

CX (Customer Experience)

The Pandemic Era Has Begun: How to Navigate Challenges and Opportunities in an Uncertain Future

Peter Schwartz, Salesforce , Salesforce | October 05 2021

We’re in a new pandemic world. While we’ve made significant progress in developing vaccines and understanding COVID-19, the Delta variant has dragged us all back to an uncomfortably high.

Technology

The 2021 Ultimate Guide to Community Building for Brands

Jordan Ben, Vesta | October 04 2021

Is the constantly changing consumer journey throwing you in too many directions? You may struggle with maintaining loyalty among existing consumers. You are likely challenged in achieving efficient.

Technology

Inaugural BuddyUp: C-Store Shopper Insights Report

PATRICK DE HAAN, PDI , PDI | October 01 2021

Recently, PDI and GasBuddy issued their first joint report analyzing how the pandemic has influenced shopping behavior in the $650 billion fuel and convenience industry. The “Buddy Up.

Technology

5 Brands That Are Winning With an Online Brand Community

Jordan Ben, Vesta | September 30 2021

Your brand is one of the most important assets your business owns (no pressure). What are you doing today to strengthen it for tomorrow?There’s a good chance you’ve already.

How Emerging Technologies Boost DSM Programs and Meet Customer Needs

Karen Ehrhardt-Martinez, Amit Khare, and Joe Schambach, ICF Next , Phaedon | September 29 2021

Increasing utility company focus on emerging technologies leads to future DSM program successes. Follow these three steps to educate and support your customers. LED bulbs have been an.

Technology

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