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Supplier-Contributed Blogs

How CKE Reimagined its Contact Center to Streamline Operations + Improve the Customer Experience

Charlie Moore, SMG , SMG | December 15 2021

Contact centers represent a key touchpoint for brands—often at an especially critical time when the customer relationship is stressed—but these interactions are notoriously difficult to.

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Let’s Talk Loyalty: Connecting with Customers Through Compelling Content & Experiences

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | December 14 2021

Consumer distrust at an all-time high. The modern consumer finds personalization initiatives derived from cookie tracking, location data or social media activity to be creepy, not cool. Vast swathes.

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Top 5 Fuel Retail Trends That Drove 2021 And Beyond

Aditi Jindal, Capillary Technologies , Capillary Technologies | December 14 2021

Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts.

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Why Building Brand Trust is Important

Cara Panosian, Brandmovers , Brandmovers | December 13 2021

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to others if they trust it. If people do.

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Conglomerate Loyalty In India: A Beginner’s Guide

Aditi Jindal, Capillary Technologies , Capillary Technologies | December 10 2021

47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG.Indeed, India hails with sheer loyalists – an untapped and remarkable consumer.

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Partnership Marketing: Driving Growth and Expanding Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | December 09 2021

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both.

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NFT Art: The Latest Reward in Loyalty Programs

Tamas Oszi, Antavo , Antavo | December 08 2021

There’s a new sensation that’s causing quite a stir: NFT art. From a cute pop-tart cat meme that was sold for $590,000 to the almost $3 million spent on the first-ever.

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Brand Loyalists vs. Brand Loyalty

Rachel Iannarino, Baesman , Baesman | December 07 2021

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step.

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5 Reasons Customer Loyalty Programs Are Essential in Retail

Rachel Iannarino, Baesman , Baesman | December 06 2021

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are.

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So You Have a Customer Database...Now What?

The Baesman Team , Baesman | December 03 2021

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

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Why Is Loyalty Fraud on the Rise?

The Comarch Team , Comarch | December 02 2021

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of .

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Customer Acquisition and Retention: Why Traditional and Premium Loyalty Programs Should Work.

Jim Tierney, Clarus Commerce | November 30 2021

Much has been written about acquisition and retention in the loyalty industry. Which strategy should you focus on more as it relates to your loyalty program? .

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