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Supplier-Contributed Blogs

How Brands Can Attract and Retain Employees in 2022

Charles Cornwell, SMG , SMG | December 23 2021

This year’s record-breaking rise in job vacancies is forcing organizations to work even harder to provide appealing opportunities to attract and retain.

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Non-Transactional Engagements

The Kobie Marketing Team , Kobie Marketing | December 22 2021

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program.

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Top 10 Signs Your Loyalty Program Needs Rehab

Dan Jurek, The Lacek Group , The Lacek Group | December 22 2021

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices.

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Promotions and Prizing in a Pandemic

MICHELLE KOMORN, Prizelogic , Prizelogic | December 21 2021

If the last year and a half has taught promotion law attorneys anything, it’s that there really are world events that can affect our promotions on a very large scale.  COVID 19, had a big.

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Personalization Through Technology Promotes Engagement Beyond The Transaction

The Kobie Marketing Team , Kobie Marketing | December 21 2021

Personalization of the customer experience has become a driving factor in promoting engagement and interaction beyond the point of sale. Companies have been adopting digital technologies to.

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Digital Transformation and Loyalty

Adeline Heymann, Kobie Marketing , Kobie Marketing | December 20 2021

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to.

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What The Death of Third-Party Cookies Means For Your Digital Advertising Strategy

Akilah Winbush and Larry Guerrero, ICF Next , Phaedon | December 20 2021

As data privacy concerns push third-party cookies into the past, marketers have the opportunity to create deeper connections with customers. As data privacy concerns rise, third-party cookies will.

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Corporate Clients Demand More From Their Banks

Brian R. McCumber, FIS Global , FIS Global | December 17 2021

This Is an OpportunityA great deal of the discussion around digital transformation has focused on retail banking. But commercial banking is just as important. In wake of the pandemic, many commercial.

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How Technology Helps Airlines Increase Revenue, Reduce Fraud, and Improve Customer Experience

The Forter Team , Forter | December 17 2021

Last month at T2RL Conference,  Stuart Barwood, Director Airline Strategy at Forter was joined by Cory Garner, a former 20-year veteran of American Airlines and current Co-CEO & President.

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2021 Holiday Shopping Plans [Consumer Data]

Meredith Kavanagh, Bizrate , Synapse/Bizrate | December 16 2021

Last year, daily online spending throughout the holiday shopping season surpassed $1 billion for the first time. Now, even during a global supply chain crisis, continued online spending and a.

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The 5 Most Important Ways to Use Customer Data When Planning Your Loyalty Program

Jim Tierney, Clarus Commerce | December 16 2021

Data is the key to building a loyalty program that will create true value and resonate with your customers.A loyalty program is a great asset for brands because it gives them tons of valuable.

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Consumer Market Research – A Comprehensive Guide for 2022

Jordan Ben, Vesta | December 15 2021

Consumer trends are shifting more quickly than ever.And businesses are shifting with them, focusing on keeping aligned with their consumers. After all, it’s all about the customer.But what.

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