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Supplier-Contributed Blogs

Expert Spotlight with Jami Ferguson | How the Product Management Director Guides SMG’s Product.

The SMG Team , SMG | January 07 2022

Today we hear from Jami Ferguson—Director, Product Management—to learn which SMG tech enhancements she’s most excited about, why successful companies put product at the forefront.

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So You Have a Customer Database...Now What?

The Baesman Team , Baesman | January 07 2022

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That.

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Why DevOps requires more than a technology transformation

Molly McDaniel, ICF Next , Phaedon | December 31 2021

For many organizations, DevOps is often thought of as simply a technology-centered transformation focused on integrating the development and operations teams. While that is a core element of adopting.

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The Future of Marketing Analytics–Driven by Strategy

David Yussen, ICF Next , Phaedon | December 30 2021

Driven by marketing and analytics leaders, SaaS experienced explosive growth over the past decade, with market revenue estimated to exceed $2 billion. When it comes to the age-old challenge.

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How Loyalty Evens the Data Collection Playing Field

Hugo St. John, Kobie , Kobie Marketing | December 30 2021

From Fossils to OilJust over fifty years ago, on October 29, 1969, ARPANET—the precursor to the internet as we know it today—was born. At its inception, ARPANET involved four machines.

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Gift Card Integration: Delivering Big Revenues for Retailers

Kate Atty, Clutch , Clutch | December 29 2021

While the majority of retailers recognize the importance of their gift card business – a $160 billion business with double-digit growth since 2015, according to Incisiv – 93.

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Managing Physical Stock, Supply Chain and Logistics: What It Should Say on the Tin

The Evolving Systems Team , Evolving Systems | December 29 2021

Monolithic solutions aren't necessarily the answer. As we briefly discussed in our previous blog about managing the supply chain, here at Evolving Systems we think that the unique inventory.

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Prove the ROI of Your Customer Experience Program by Aligning Insights with Business Results

Todd Leach, SMG , SMG | December 28 2021

Customer experience (CX) leaders understand the importance of demonstrating financial impact, but 50% aren’t confident in their ability to do so. On top of that existing pressure.

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Consumer Insights: What You Need to Know (And How Vesta Can Help)

Jordan Ben, Vesta | December 28 2021

The most successful businesses (regardless of industry) all have one thing in common: They put the customer first. Their products and services are customer-centric. Their customer experience is.

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3 Ways to Provide a Convenient + Contactless Customer Experience

Josie Gaeckle, SMG , SMG | December 27 2021

Throughout the pandemic, brands across industries that have prioritized the health + safety of their customers and employees have seen higher satisfaction and an increase in loyalty. This is in large.

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Are You Still Using Amazon Gift Cards? Here Is Why It Might Not Be A Great Idea

The Xoxoday Team , Xoxoday | December 27 2021

Several online retailers, including the big ones such as Amazon, offer digital gift cards as a way to shop or give rewards to employees, partners, and customers alike.Why do people opt for digital.

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A Career Change to Tech Is Easier Than You Think – Follow These Tips

Ari Bendersky, Salesforce , Salesforce | December 23 2021

Some people enter the technology world and often start coding or forging a path to work in that industry at a young age. But that’s not the case for everyone. Some people have a total.

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