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Supplier-Contributed Blogs

Bizrate Insights Named Top Vendor for Customer Ratings & Reviews

Meredith Kavanagh, Bizrate , Synapse/Bizrate | January 25 2022

The Bizrate Insights team has exciting news! For the fourth year in a row, Bizrate Insights has been recognized as a leading vendor to the top 1000 ecommerce retailers in North America. Digital.

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Future of Work: Does Your Organizational Culture Support Collaboration?

Jackie Attwood-Dupont and Kerianne Devereux, ICF Next , Phaedon | January 24 2022

The term “collaboration” is becoming as overused and generic as “innovation.” It’s no secret that remote and hybrid environments require more intentional.

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PrizeLogic Selects Cloudflare for Enhanced Bot Security

The Prizelogic Team , Prizelogic | January 24 2022

PrizeLogic, the leading incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, today announced the selection of Cloudflare to provide its.

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6 CPG Loyalty Programs That Wowed Customers In Indonesia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | January 21 2022

Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine.

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Why Customer Retention Should Be One of Your Program Goals

Kimberly Lyons, Brandmovers , Brandmovers | January 21 2022

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on.

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Your Complete Guide to Maximizing Conversions from On-Ground Events

Mohit Bansal, Xoxoday , Xoxoday | January 20 2022

“Handshakes have given way to fist bumps, and sanitizers have found residence with the humble pen in every pocket. And while the masks remain, the eyes still smile. On-ground events are.

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Loyalty Program Goal Planning – Are You Set Up for Success?

Jim Tierney, Clarus Commerce | January 20 2022

Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful.

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The Power of Humor to Drive Organizational Change with the Marketoonist

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 19 2022

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne aka the Marketoonist - one of the funniest people in marketing, to deliver a session.

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Brand Loyalty in the Food & Bev Category Falls Short – See What Consumers Are Craving

Susan Frech, Vesta | January 19 2022

People love to talk and share about food (who hasn’t had to scroll through 5 pages of a gushing food blog to get to the recipe?)! That’s what makes food and beverage brands such a.

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Non-Transactional Engagements

Kobie Marketing Team , Kobie Marketing | January 18 2022

Over the last year, loyalty members have changed – they have new habits, new expectations, and new needs. For brands, relearning who their member is, and how they want to engage with a program.

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Black Friday 2021 Insights Every Retailer Should Know

Samuel Northrup, Bizrate , Synapse/Bizrate | January 18 2022

Even with global supply chain issues expected to continue into the new year, Adobe Analytics forecasts online holiday sales will top $200 billion for the first time, including $9.5 billion in.

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Applying Lean Manufacturing Principles to Accelerate New Hire Time to Value

Geoff Wagner, ICF Next , Phaedon | January 17 2022

Virtual onboarding can be challenging but applying lean manufacturing principles can accelerate the ability of new hires to provide substantial value.  The pandemic has changed employee.

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