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Supplier-Contributed Blogs

Loyalty Stats That Prove the Value of Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | April 27 2022

Using past years gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data collected will help your team know what trends are out.

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5 Mother’s Day Promotions You Can Do Now to Increase Customer Engagement

Jim Tierney, Clarus Commerce | April 26 2022

Although Mother’s Day is less than two months away, there are things your brand can do to spark customer engagement and capture those special moments. Offering an incentive appeals to.

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8 Tips For Building an Online Community That Work

Jordan Ben, Vesta | April 25 2022

We get it. The idea of building an online community can feel daunting. Hear us out, though: The benefits of an online brand community are numerous, and the ROI from a thriving.

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Hybrid Work Could Be Hurting Your Inclusion Efforts – Here’s How You Can Tell

Lisa Lee, Salesforce , Salesforce | April 22 2022

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track.

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How to Enhance Your Sweepstakes to Elevate Consumer Engagement

Jim Tierney, Clarus Commerce | April 21 2022

Forty-five percent of consumers have made a first-time purchase because of participating in a sweepstakes campaign. And 72% of consumers would share personal information to participate.

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The Ultimate Guide to Customer Loyalty

The Comarch Team , Comarch | April 21 2022

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as.

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The Right Partnerships Yield Results

Amy Farsht, The Lacek Group , The Lacek Group | April 20 2022

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen.

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Why Emotional Loyalty Matters Now More Than Ever

JR Slubowski, Kobie , Kobie Marketing | April 19 2022

When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of .

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Building a Brand: How to Engage Existing Customers & Build Brand Loyalty

The Baesman Team , Baesman | April 19 2022

For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the.

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Top Benefits of Using a B2B Loyalty and Incentive Program

Kimberly Lyons, Brandmovers , Brandmovers | April 18 2022

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect a brand's business success. Especially for B2B.

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5 Customer Loyalty Stats That Should Have Marketers Scared

Jim Tierney, Clarus Commerce | April 14 2022

What constitutes a loyal customer? Increased spend? Order frequency? Brand advocacy? While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from.

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4 Ways Mobile Can Operationalize Relationship Marketing

Andy Gladwin, Cheetah Digital , Marigold Engage + by Marigold | April 13 2022

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their.

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