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Supplier-Contributed Blogs

Why Emotional Loyalty Matters Now More Than Ever

JR Slubowski, Kobie , Kobie Marketing | April 19 2022

When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of .

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Building a Brand: How to Engage Existing Customers & Build Brand Loyalty

The Baesman Team , Baesman | April 19 2022

For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the.

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Top Benefits of Using a B2B Loyalty and Incentive Program

Kimberly Lyons, Brandmovers , Brandmovers | April 18 2022

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect a brand's business success. Especially for B2B.

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5 Customer Loyalty Stats That Should Have Marketers Scared

Jim Tierney, Clarus Commerce | April 14 2022

What constitutes a loyal customer? Increased spend? Order frequency? Brand advocacy? While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from.

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4 Ways Mobile Can Operationalize Relationship Marketing

Andy Gladwin, Cheetah Digital , Marigold Engage + by Marigold | April 13 2022

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their.

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Improve Loyalty Program Engagement with Modern Gamification

The Formation Team , Formation | April 12 2022

Loyalty programs are the name of the game for marketers today since keeping a customer is 5x less costly than acquiring new ones, and nearly half of a brand's revenue is created by.

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The New Reality of Everyday Teleworking: Make it Safe

The Iris Powered by Generali Team | April 12 2022

Flexible teleworking options have been trending in the workplace for years now, and many experts predicted this perk will one day become obligatory for organizations that wish to remain face-to-face.

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Harnessing the Power of Predictive Modeling to Deliver Personalized Experiences at Scale

Nate Thompson, ICF Next , Phaedon | April 11 2022

Curious to know more about who your customers are and where they’re at? They’re online, telling you all about themselves. Now more than ever, consumers want a unique experience as.

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Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

Kobie Marketing Team , Kobie Marketing | April 08 2022

Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the.

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How to Build an Online Community

Jordan Ben, Vesta | April 07 2022

You’ve seen them around. You’ve been invited to them. Maybe you’re a part of one right now. We’re talking about an online community.Online communities are a valuable tool.

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5 Customer Retention Strategies You Can't Ignore

The Baesman Team , Baesman | April 06 2022

Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than.

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What’s the Bottom Line? 4 Steps to Measuring Your Loyalty Program’s Financial Performance

The Brierley Team , Capillary Technologies | April 05 2022

You have a loyalty program and your customers are engaged, are earning and redeeming rewards, and are pretty satisfied with the program.  Still, you may be asking yourself (or maybe your CFO is.

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