Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Promotions Can Help Your Brand Acquire Richer Zero-Party Customer Data

Jim Tierney, Clarus Commerce | August 04 2022

Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the.

Technology

10 Summer Vacation Identity Protection Tips

Brittani Johnson, Iris Powered by Generali | August 03 2022

Summer, summer, summertime! The summer season is well underway, and with it brings the opportunity for the whole family to get out of the house and explore new places. But, while many of us have.

Technology

Leveraging Technology to Take Your In-Store Experiences to the Next Level

Bindu Gupta, ICF Next , Phaedon | August 03 2022

With so many of our transactions happening online, it sometimes seems like we’ll never have to step into a store again. But statistics show that even with the convenience of online.

CX (Customer Experience)

Real-Time Marketing: Respond In Real-Time With Contextual And Personalized Experiences

Bryan Finfrock, Cheetah Digital , Marigold Engage + by Marigold | August 02 2022

Customers want to feel understood. For example, 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable. Relationship Marketing.

Bridging the Credit Generation Gap with Loyalty

Travis Markel, Arrivia , Arrivia | August 02 2022

Like many consumers, my purchasing habits changed during COVID-19. I went from buying the occasional shirt online to purchasing everything from a website. I was not alone. According to Digital.

Loyalty / Rewards Programs

Employee Loyalty Deserves Its Own Strategy

Tess MacGibbon, The Lacek Group , The Lacek Group | August 01 2022

The crisis and stress of the pandemic created a widespread reconsideration of individual priorities. That shift in thinking led to 47.8 million resignations in 2021, the highest number in a single.

Loyalty / Rewards Programs

Top Customer Data Platform Trends for 2022 and Beyond

The Group FiO Team , Group FiO | August 01 2022

Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the.

Technology

11 Cognitive Biases in Marketing to Boost Customer Retention

Tamas Oszi, Antavo , Antavo | July 29 2022

As the age-old saying goes, everything’s fair in love and war. However, in the 21st century, you can add another item to the list: marketing. Because being able to capture the hearts and minds.

Intelligent Marketing: Leverage The Power Of ML For Personalized Journeys

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 29 2022

For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great.

Personalizing Experiences at the Intersection of UX and Loyalty

olin Eagan, Lauren Sutherland, and Bindu Gupta, ICF Next , Phaedon | July 28 2022

A seamless, personalized loyalty program requires an understanding of the latest user experience trends and common pitfalls Loyalty experiences are much more than loyalty programs—and.

Loyalty / Rewards Programs

Trust Is a Must

Tess MacGibbon, The Lacek Group , The Lacek Group | July 28 2022

And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your.

CRM (Customer Relationship)

Detecting and Preventing Loyalty Fraud: Technology Explained

Tamas Oszi, Antavo , Antavo | July 27 2022

Did you know that in recent years, loyalty program fraud has risen by 89%? Besides the obvious monetary loss that comes with this, leaving your reward program vulnerable to fraud also.

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