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Supplier-Contributed Blogs

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Jordan Ben, Vesta | June 06 2022

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been.

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Emotional Loyalty: What is it and how is it measured?

The Brierley Team , Capillary Technologies | June 06 2022

Reflect for a moment on why you buy from certain retailers or have preferences for brands and products. What makes you purchase a pair of New Balance trainers over a Nike pair? What is driving you to.

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7 Creative Promotions That Can Spark Customer Engagement and Collect Quality Data

Jim Tierney, Clarus Commerce | June 03 2022

You want to get an edge on your competition, increase customer engagement, build brand loyalty, and collect zero-party data. Creative promotions can help you achieve these goals, especially ones.

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Can Travel Unravel the “Great Worker Reckoning”?

The Arrivia Team , Arrivia | June 02 2022

How to attract and retain employees with unique benefits that inspire and reward Businesses in the United States and worldwide are scrambling to attract and retain employees as they face.

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Top 157 Customer Loyalty Statistics and Benchmarks for 2022 and Beyond

Barbara Kekes-Szabo, Antavo , Antavo | June 01 2022

Level up your loyalty marketing with the latest insights to keep customers coming back. 100% data-backed with 157 customer loyalty statistics.  Let’s take a deep dive into customer.

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Why Anytime is a Good Time to Launch a Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | May 31 2022

In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incentives and rewards through loyalty programs. There.

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Embracing the Travel Rebound With Arrivia’s Mike Nelson and Kevin May of PhocusWire

The Arrivia Team , Arrivia | May 31 2022

Across the travel sector, there’s more positivity in the air – at last. More travelers are taking to the skies and the seas, and many are already planning their 2022 and even 2023.

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How Financial Services Brands can Optimise Their Rewards Programs

The Arrivia Team , Arrivia | May 27 2022

As the US begins its return to normality, many citizens have a pent up desire to travel. Financial services companies must understand that this desire is driven by leisure travellers, not business.

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Kara Swisher Says You Need a Web3 Strategy — Here’s Why

Ari Bendersky, Salesforce , Salesforce | May 26 2022

Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit.

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5 Incredibly Useful Ways to Deploy Your Customer Data for Better Retention and Acquisition

The Baesman Team , Baesman | May 25 2022

Are you making the most of your customer data, or are you leaving this goldmine untapped? Leveraging customer data can help you acquire more customers, reactivate inactive customers, retain customers.

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State of Loyalty & Benchmarks – 2022 Regional Customer Loyalty Reports

Zsuzsa Kecsmar, Antavo , Antavo | May 24 2022

The years following the pandemic have brought digital transformation to an unprecedented level, prompting businesses all around the world to rethink how they are interacting with their customers. And.

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Membership has its (Travel) Privileges

The Arrivia Team , Arrivia | May 23 2022

With global travel depressed by the COVID-19 pandemic for nearly eighteen months, demand for mainstream and niche travel options is forecast to surge this year and next. The impact of the Delta.

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