Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Elevating Loyalty Through Gamification

Nick Swami, ICF Next , Phaedon | June 24 2022

As gamification rises in popularity, successful development and implementation are critical to gaining value for brands. Gamification is part of the human experience. Even as toddlers, learning how.

Gamification

Why Modernizing Offers is Critical to Retaining Customer Loyalty

The Formation Team , Formation | June 24 2022

Loyalty programs cannot rely on earn-and-burn tactics, like mass offers, if they want to become revenue powerhouses. Customers today expect engaging, relevant, and personalized interactions. And with.

Technology

Retail Marketing Strategies to Grow Your Customer Base in 2022

The Baesman Team , Baesman | June 23 2022

Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive.

Data, Personalization and Their Role in Understanding Your Customers

The Arrivia Team , Arrivia | June 23 2022

Understanding the changing, and in many cases, new preferences of their customers is critical for travel brands and marketers as they adjust to returning demand. But it’s only by utilizing data.

11 Holiday Rewards Program Ideas to Help You Make the Most of the Peak Season

Barbara Kekes-Szabo, Antavo , Antavo | June 22 2022

It might seem early to be thinking about implementing a holiday rewards program already, but whether you manage a brick-and-mortar or an online store, the holiday season is a great opportunity to.

Loyalty / Rewards Programs

How These 4 Brands Are Crushing Digital Optimization

The Kobie Marketing Team , Kobie Marketing | June 22 2022

Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements.

Technology

Sustainable Pricing Power: Marketer’s Winning Gambit

Chris Burggraeve & Ranganathan Sundaram, Tata Consultancy Services , Tata Consultancy Services | June 21 2022

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse.

Content Marketing

How Adding Promotions to Your Loyalty Program Can Increase Engagement

Jim Tierney, Clarus Commerce | June 21 2022

According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join.

Value Exchange: The Foundation Of Relationship Marketing

Allie Hardee, Cheetah Digital , Marigold Engage + by Marigold | June 20 2022

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone&rsquo.

CRM (Customer Relationship)

Tools for HR Managers to Improve Recruiting and Employee Retention

The Arrivia Team , Arrivia | June 20 2022

Across every industry, hiring and retaining workers has never been more challenging. A positive company culture, strong values, better wages, more flexibility, and clear advancement opportunities all.

Employee Engagement/Training

The Element of Surprise and Delight in Loyalty Programs

Barbara Kekes-Szabo, Antavo , Antavo | June 17 2022

Making customers feel truly exceptional and appreciated is no longer a simple task. So, adding that little extra special something, like a surprise and delight element, to your loyalty program can.

Loyalty / Rewards Programs

How Occasional Buyers Become Loyal Customers | The Power of a Loyalty Ladder

The Formation Team , Formation | June 17 2022

In the modern consumer world, new customers and existing customers are redefining their expectations from brands and their loyalty program. No longer impressed by the one-size-fits-all model.

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