Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Earn Positive ROI from Analyzing Your Customer Database

The Baesman Team , Baesman | July 06 2022

How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that.

Data Analytics

Is Your Tech Stack Ready For Modern Customer Loyalty?

The Formation Team , Formation | July 05 2022

Most brands dream of creating customer loyalty programs that stack up to the likes of Starbucks, Sephora, United Airlines, and Amazon. These loyalty-leading brands build deep relationships with.

Loyalty / Rewards Programs

Why First-Party Customer Data Is Better Than Using Cookies (Really)

Jackie Yeaney | Chief Marketing Officer, Tableau , Salesforce | July 01 2022

Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies (tiny invisible bits of ad-tracking.

Data Analytics

Partnering With Customers in Search of Lost Trust in the New Risk Environment : A Guide For.

Ricardo Martínez, Deloitte , Deloitte | July 01 2022

Environmental, social, and governance (ESG) issues have been moving upward on senior executive agendas even before the Covid-19 pandemic. The past two years have accelerated that movement.

CRM (Customer Relationship)

Customer Segmentation Models: A Better Approach for 2022

The Formation Team , Formation | June 30 2022

Think about your lifestyle, needs, and interests. Now, think about the same for others, like your friends or family. Even though you may share a few common traits or interests, odds are you're.

Personalization

You Know What They Say About Assumptions: Make Good Ones

Nina Rose, Lacek Group , The Lacek Group | June 30 2022

Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off.

Data Analytics

Create a Lasting Impression – What is Experiential Marketing?

Zsuzsa Kecsmar, Antavo , Antavo | June 29 2022

If you asked any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my credit card on the counter.

How Dynamic Segmentation Can Improve Your Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | June 29 2022

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are.

Loyalty / Rewards Programs

Powering Your Recruitment and Retention Strategies

The Arrivia Team , Arrivia | June 28 2022

Benefits that resonate with workers todayCOVID-19 ushered in a fundamental transformation to the workplace. But it’s not just commuting that has changed. Faced with rising burnout and the.

Loyalty / Rewards Programs

Boosting Company Culture In A Borderless Working World

The Flexa Team , Flexa | June 28 2022

What Is Borderless Working? The world of work is becoming bigger and smaller at the same time.Bigger because the talent pool available to businesses has increased. Smaller because the concept of.

Employee Engagement/Training

How Are You Going to Deliver Your Crypto Strategy?

The Bakkt Team , Bakkt | June 27 2022

Your customers have heard about cryptocurrency in the news. They're intrigued, yet perhaps cautious. They could use your trusted brand to help them connect to this exciting new financial world.

Technology

How Gamification Drives Customer Loyalty | 2022 Consumer Data

The Formation Team , Formation | June 27 2022

Formation surveyed 500 US adult consumers to see where they feel current loyalty programs are falling short and what they actually want out of their loyalty programs.What are the Downfalls of Current.

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