Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 Types of Promotions: Which Will Help You Achieve Your Brand Goals? [With Examples]

Jim Tierney, Clarus Commerce | July 22 2022

Do you want to elevate your customer relationships and also collect insights that can be tailored for future experiences? Promotions help you be in the moment with your loyal.

Branding / Product Positioning

Go Green, Get Green With a Sustainable, Green Loyalty Program

Timi Garai, Antavo , Antavo | July 21 2022

Sustainability is an enormous social issue and it’s here to stay. Eco-friendliness has become the new normal for young customers, who are increasingly choosing well-made ethical.

CSR (Corporate Social Responsibility)

Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)

Jordan Ben, Vesta | July 21 2022

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been.

Driving Sampling & Authentic Reviews With Community – How Hero Cosmetics Did It

Cathy Courtney, Vesta | July 20 2022

We could go on and on about the benefits of online brand communities. But we know how much more powerful personal testimonials and authentic reviews can be. So we thought we’d let one.

Branding / Product Positioning

Scale Your Behavioral Segmentation to Drive Customer Loyalty

The Formation Team , Formation | July 20 2022

Consumer shopping behavior continues to shift dramatically as global events and emerging technologies impact how, when, and why they purchase from a brand. Customer loyalty is no longer a guarantee.

Loyalty / Rewards Programs

Make the Move from Transaction-Based to Engagement-Based Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | July 19 2022

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building.

For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.

The Lacek Group Team , The Lacek Group | July 19 2022

The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our.

Loyalty / Rewards Programs

Success Stories of Interconnecting Loyalty Programs

The Qiibee Team , Qiibee | July 18 2022

The trend for strategic loyalty partnerships is becoming more and more mainstream as brands like Starbucks join the movement. The CEO even stated that “through blockchain or other.

Loyalty / Rewards Programs

Messaging At Scale: Accelerating Email And SMS Programs

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 18 2022

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this.

Digital / Direct Marketing

Closing Email Marketing's Permission Gap

Joe Rueckert, The Lacek Group , The Lacek Group | July 15 2022

Four email campaigns to help marketers fill that gapConventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email.

Technology

Designing Your App With Experience in Mind

Scott Loftus, ICF Next , Phaedon | July 15 2022

Are you creating an experience for your customers to really engage with your brand? When you go out to see a movie, you have expectations—you’ll be entertained, the movie.

CX (Customer Experience)

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Tamas Oszi, Antavo , Antavo | July 14 2022

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many.

Loyalty / Rewards Programs

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