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Supplier-Contributed Blogs

The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | October 04 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

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Customer Experience Transformation: A Member-First Mindset to Unlock Lifetime Value

Jackie Attwood-Dupont and Athena Ramsey , Phaedon | October 03 2022

A member's health journey is top of mind. Healthcare payers and partners should consider the evergreen metric of Customer Lifetime Value (CLV). Industry leaders can focus on Customer Experience.

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Improve Your Loyalty Program with Gamification

The Brierley Team , Capillary Technologies | September 30 2022

Gamification is one of the latest loyalty program innovations being used to increase customer engagement and sales. Video game developers have become masters at creating and motivating.

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Learn How To Build Emotional Loyalty

The Baesman Team , Baesman | September 29 2022

As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between.

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How Using Offers & Rebates Promotions Can Strengthen Brand Loyalty

Jim Tierney, Clarus Commerce | September 28 2022

If you want to strengthen your customers’ brand loyalty, look no further than the value connected to offers and rebates promotions. Consider that 82% of consumers would.

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Three Questions With Jennifer Strauel: Retaining Employees Through Travel Rewards

The Arrivia Team , Arrivia | September 26 2022

Travel-inspired benefits, like retreats or working overseas, are becoming a popular talent-retention move. Companies that offer travel benefits for employees differentiate themselves over competitors.

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The Impact Loyalty Marketing Has on Customer Acquisition and Retention

The Arrivia Team , Arrivia | September 23 2022

Brands are continuously looking to grow their loyalty programs and improve customer retention. However, many loyalty programs fail to deliver the rewards and benefits that customers desire and value..

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How Travel Benefits and Rewards Boost Wellness and Employee Retention

The Arrivia Team | September 22 2022

Employees are looking for work-sponsored benefits that align with their personal and professional goals and provide a pathway to better work-life balance. With more HR executives and people leaders.

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Why Cruise Travel is Gaining Momentum in Loyalty Programs

The Arrivia Team , Arrivia | September 20 2022

Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise.

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Creating Rewarding Experiences Through Travel

The Arrivia Team , Arrivia | September 14 2022

To say the US credit card market is crowded is a dramatic understatement. Nearly every financial institution offers a credit card product, as do an increasing number of merchants, fintech companies.

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Supply-Chain Problems = Loyalty Opportunities

Warren Wiens, The Lacek Group , The Lacek Group | September 14 2022

For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply.

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Going Beyond Points for the Ultimate Loyalty Program

Katie Berndt and Connie Sisco, ICF Next , Phaedon | September 12 2022

When we ask customers about the brands they’re most loyal to, there’s often an interesting disconnect between the reasons customers love their favorite brands and the rewards they offer.

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