Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Top Customer Data Platform Trends for 2022 and Beyond

The Group FiO Team , Group FiO | August 01 2022

Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the.

Technology

11 Cognitive Biases in Marketing to Boost Customer Retention

Tamas Oszi, Antavo , Antavo | July 29 2022

As the age-old saying goes, everything’s fair in love and war. However, in the 21st century, you can add another item to the list: marketing. Because being able to capture the hearts and minds.

Intelligent Marketing: Leverage The Power Of ML For Personalized Journeys

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 29 2022

For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great.

Personalizing Experiences at the Intersection of UX and Loyalty

olin Eagan, Lauren Sutherland, and Bindu Gupta, ICF Next , Phaedon | July 28 2022

A seamless, personalized loyalty program requires an understanding of the latest user experience trends and common pitfalls Loyalty experiences are much more than loyalty programs—and.

Loyalty / Rewards Programs

Trust Is a Must

Tess MacGibbon, The Lacek Group , The Lacek Group | July 28 2022

And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your.

CRM (Customer Relationship)

Detecting and Preventing Loyalty Fraud: Technology Explained

Tamas Oszi, Antavo , Antavo | July 27 2022

Did you know that in recent years, loyalty program fraud has risen by 89%? Besides the obvious monetary loss that comes with this, leaving your reward program vulnerable to fraud also.

Better Together: Five Ways Credit Unions Can Use Travel Benefits to Grow Membership Levels and.

The Arrivia Team , Arrivia | July 27 2022

Outside of their core banking product, credit unions employ different tactics to attract new members and keep existing ones engaged. Member benefits — think preferential rates on car insurance,.

CRM (Customer Relationship)

Great Data Alone Won’t Make You Data-Driven – Here’s What Will

Lisa Lee, Salesforce , Salesforce | July 26 2022

Companies are investing in data at record levels. Yet even as they add data execs to the C-suite and spend more money to collect, analyze, and store more and more information, many are seeing.

Data Analytics

Consumers Embrace Buy Now, Pay Later

Maeghen Krueger, The Lacek Group , The Lacek Group | July 26 2022

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers,.

Payments / POS

To Achieve Emotional Loyalty, Keep People at the Core

Denise Holt, ICF Next , Phaedon | July 25 2022

Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with.

Loyalty / Rewards Programs

How to Measure Brand Advocacy

Jordan Ben, Vesta | July 25 2022

A successful brand advocacy strategy can create powerful Word-of-Mouth (WOM) marketing to elevate awareness and consideration. It can enhance your brand’s social proof through high.

Branding / Product Positioning

Power of Travel: Employee Reward Benefits That Matter

The Arrivia Team , Arrivia | July 22 2022

Across every industry, employers are re-thinking their workforce retention strategies and are going beyond offering higher wages, considering benefits that contribute to employees’ quality of.

Employee Engagement/Training

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