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Supplier-Contributed Blogs

The Ultimate Challenger Brand Wins With Community Powered Marketing: How Sir Kensington’s Did It

Cathy Courtney, Vesta | October 21 2022

When you think of challenger brands, what comes to mind? A nimble David standing up to a legacy Goliath with towering name recognition and budget for days. Now imagine that you are a David battling.

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How to Build Brand Loyalty With Buzz-Making Loyalty Programs

Tamas Oszi, Antavo , Antavo | October 21 2022

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants.

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How to Measure Customer Loyalty Program ROI

The Brierley Team , Capillary Technologies | October 20 2022

Every successful brand needs a profitable customer loyalty program. Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and.

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Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

Paula Sierra Martinez, Comarch , Comarch | October 20 2022

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels.

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Doing More With Less: How Community Makes a Big Business Impact for Clio Snacks

Cathy Courtney, Vesta | October 19 2022

The team at Clio Snacks believes in being curious about new ideas. After all, that’s how their product came into being. Founder Sergey Konchakovskiy invented the chocolate-covered Greek Yogurt.

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Consumer Research for the Win

Nina Rose, Lacek Group , The Lacek Group | October 19 2022

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the.

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Which Businesses Accept Crypto as Payment—and Should Yours?

The Bakkt Team , Bakkt | October 18 2022

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people.

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The 9 Premium Loyalty Stats That Every Retailer Needs to Know

Paul Wolfer, Clarus Commerce | October 18 2022

Premium loyalty programs have become more common in recent years and are an attractive asset for any brand.   And these stats shine a light on the growing popularity of premium loyalty.

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Onboarding Strategies to Make a Lasting Impression

Connie Sisco and Bindu Gupta, ICF Next , Phaedon | October 17 2022

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding.

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What is Zero-party Data and Why Will it Become so Important?

The Comarch Team , Comarch | October 17 2022

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically.

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Shareholder Rewards Come in a Variety of Forms and from Many of Your Favorite Companies

Chris Tromp, Tiicker , Tiicker | October 14 2022

Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are.

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What is the Difference Between Zero Party Data and First Party Data and Why it Matters

Jordan Ben, Vesta | October 14 2022

Few people associate the word “party” with data, but for marketers, it’s all we can talk about these days. Data is critical in ensuring we can be effective at.

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