Supplier-Contributed Blogs

Great Expectations For Travel Value

The Arrivia Team , Arrivia | September 02 2022

Is your brand giving customers what they want?Alongside most everything else, travel is getting more expensive. But that hasn’t curtailed demand — at least not yet. After.

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Searching for Loyalty in All the Wrong Places

Todd Hedberg, The Lacek Group , The Lacek Group | September 02 2022

How to maximize search results for your brand’s loyalty programIt’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for.

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Optimize Your Customer Experience With Contactless Touch Points

The Kobie Marketing Team , Kobie Marketing | September 01 2022

Contactless channels have been around for the last decade or so.  They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways.  They saw.

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Creating a Foundation of Trust to Deliver Personalized Experiences

Tom Madden, ICF Next , Phaedon | September 01 2022

In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships.

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Embracing Empathy to Create Meaningful Customer Experiences

Scott Weller, SessionM , Mastercard | August 31 2022

 Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage.

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Loyalty Program Revamp Guide: Why You Should Never Delete Your Rewards Program

Attila Kecsmar, Antavo , Antavo | August 31 2022

Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim.

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How Financial Brands Can Drive Growth and Loyalty Through Travel Rewards

The Arrivia Team , Arrivia | August 30 2022

Financial institutions are in a prime position to capitalize on the return of travel thanks to a mature marketplace with 77% of conventional banking customers belonging to 5 or more loyalty programs..

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The Social Trends You Absolutely Need to Know

Julia Rosinus, ICF Next , Phaedon | August 30 2022

With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records.

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Adapting Your Loyalty and Leadership Strategies – Featuring Total Retail [Interview]

Jim Tierney, Clarus Commerce | August 29 2022

As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options. .

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The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

Barbara Kekes-Szabo, Antavo , Antavo | August 29 2022

The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They aimed to facilitate the work of their customers by providing them with.

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Enhancing Your Marketing Strategies Using Psychographics

Lilias Madden, Antavo , Antavo | August 26 2022

Over the past few years, the importance of understanding your target audience and providing them with a personalized experience has become crucial. The floods of information that customers encounter.

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Should You Offer a Premium Loyalty Program? New Data Offers Insights

Jim Tierney, Clarus Commerce | August 25 2022

Traditional loyalty programs have been around forever and serve a distinct and extremely useful purpose.  But premium loyalty programs are a newer rising trend. Their.

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