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Supplier-Contributed Blogs

What Is Zero Party Data? 2022 Best Practices

The Kobie Marketing Team , Kobie Marketing | December 13 2022

Did you know that the average American consumer is willing to sell their personal data for approximately $1400? In some cases, their data might be worth substantially more than this. The key.

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How to Revamp Your Customer Loyalty Program

The Group FiO Team , Group FiO | December 12 2022

Whether you’re a business owner or a consumer, you’re likely well-aware of modern-day customer loyalty programs, and probably already belong to several programs. Today, nearly three.

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How to Win Back Lost Customers

The Comarch Team , Comarch | December 09 2022

Even though “it costs 5 times more to attract a new customer than it does to keep an existing one”[1], many companies still believe that getting more new.

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Some Public Companies Rely on Cold Weather for Hot Profits

Kanan Banerjee, Tiicker , Tiicker | December 08 2022

Snow. Some rejoice when the fluffy white stuff starts flying. For others, it comes out of their mouths in a snarl, like any other four-letter curse word. Whether you love it or hate it, as a retail.

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Mission: Loyalty — Build Trust and Incentivize Data Sharing With Your Loyalty Program

Jessica Mizerak, Antavo , Antavo | December 07 2022

I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive.

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A Game Plan for Brand Loyalty

Chris Felton & Montanna Cervenka, The Lacek Group , The Lacek Group | December 06 2022

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games.

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“Big L” vs. “Little L” Loyalty

The Kobie Marketing Team , Kobie Marketing | December 05 2022

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little.

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Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

Jessica Mizerak, Antavo , Antavo | December 02 2022

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they.

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Our 6th Annual Holiday Shopping Identity Theft Survey Infographic eBook

Brittani Johnson, Iris Powered by Generali | December 01 2022

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey.

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Want to Keep Your Customers? 7 Tips to Boost Customer Retention

The Group FiO Team | November 30 2022

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on.

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Tomorrow's Loyalty Turns "Phygital"

Ashley McMillin & Lisa Schneider, The Lacek Group , The Lacek Group | November 29 2022

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one.

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7 Ideas to Foster Customer Engagement

The Kobie Marketing Team , Kobie Marketing | November 28 2022

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer.

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