Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Using Offers & Rebates Promotions Can Strengthen Brand Loyalty

Jim Tierney, Clarus Commerce | September 28 2022

If you want to strengthen your customers’ brand loyalty, look no further than the value connected to offers and rebates promotions. Consider that 82% of consumers would.

Loyalty / Rewards Programs

Three Questions With Jennifer Strauel: Retaining Employees Through Travel Rewards

The Arrivia Team , Arrivia | September 26 2022

Travel-inspired benefits, like retreats or working overseas, are becoming a popular talent-retention move. Companies that offer travel benefits for employees differentiate themselves over competitors.

Employee Engagement/Training

The Impact Loyalty Marketing Has on Customer Acquisition and Retention

The Arrivia Team , Arrivia | September 23 2022

Brands are continuously looking to grow their loyalty programs and improve customer retention. However, many loyalty programs fail to deliver the rewards and benefits that customers desire and value..

Loyalty / Rewards Programs

How Travel Benefits and Rewards Boost Wellness and Employee Retention

The Arrivia Team | September 22 2022

Employees are looking for work-sponsored benefits that align with their personal and professional goals and provide a pathway to better work-life balance. With more HR executives and people leaders.

Loyalty / Rewards Programs

Why Cruise Travel is Gaining Momentum in Loyalty Programs

The Arrivia Team , Arrivia | September 20 2022

Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise.

Loyalty / Rewards Programs

Creating Rewarding Experiences Through Travel

The Arrivia Team , Arrivia | September 14 2022

To say the US credit card market is crowded is a dramatic understatement. Nearly every financial institution offers a credit card product, as do an increasing number of merchants, fintech companies.

CX (Customer Experience)

Supply-Chain Problems = Loyalty Opportunities

Warren Wiens, The Lacek Group , The Lacek Group | September 14 2022

For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply.

CX (Customer Experience)

Going Beyond Points for the Ultimate Loyalty Program

Katie Berndt and Connie Sisco, ICF Next , Phaedon | September 12 2022

When we ask customers about the brands they’re most loyal to, there’s often an interesting disconnect between the reasons customers love their favorite brands and the rewards they offer.

Loyalty / Rewards Programs

Travel Perks and Financial Brands: A Perfect Loyalty Match

The Arrivia Team , Arrivia | September 09 2022

The return of travel parallels consumers’ expectations for travel: they’re looking for more travel options, deeper discounts, and better experiences – whether it’s.

Loyalty / Rewards Programs

The Lasting Impact of Pandemic Shopping Behaviors

Tess MacGibbon, The Lacek Group , The Lacek Group | September 09 2022

Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items, cleaning.

CX (Customer Experience)

2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

Katie Berndt and Lauren Sutherland, ICF Next , Phaedon | September 08 2022

Pent-up travel demand sees Americans eager to experience adventure or visit friends and family, outweighing concerns about current events and COVID-19. What's more, travelers continue to plan.

What Do U.S. Consumers Want From Their Travel Loyalty Programs?

The Arrivia Team , Arrivia | September 07 2022

Value is very important to travelers, but many programs are lacking Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers .

Loyalty / Rewards Programs

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